2020-02-20

When selecting a person or company to provide your mix, make sure to do your homework and look for qualities that will help to avoid problems and assure that you will be happy and successful with the finished product. Here are some basic guidelines:

1. TRUST - Look for someone who can meet your deadlines and get your music to you on time so you have adequate time for preparation and practice with the music. Nothing is more frustrating than to wait on music that was promised, only to find deadlines have not been met.

You want someone who will communicate with you about any suggestions, questions or issues.

Also, make sure pricing is "fair" and "competitive".

Overall, you want someone who truly cares about your success and wants you to LOVE your mix.

2. COMMUNICATION - Make sure the producer has a system in place which allows communication of your routine needs as well as a phone number/email address for any questions or concerns. They should have a way to provide a preview that can be checked "before" any final payments and a quick, convenient way to pay for and receive the mix.

A good producer will take the time to contact you if there are any questions or suggestions which can enhance the music.

3. ARTISTIC QUALITY - Look for an experienced producer who understands your goals and can incorporate the skill level of your team to be able get the best performance with an exciting and effective mix. You want someone who is creative through the use of music, voiceovers and sound effects to translate the routine into a "WOW" performance. A good producer will make sure there are special moments such as a build up to a stunt or a touch of "attitude" at the right time. The music should support the routine instead of getting in its way.

4. REPUTATION - Always check references when selecting a producer. Most companies will have web sites which list customers they have worked with. If possible, contact a few and see how their experience was. Check the web site to see if there are any testimonials from clients. Most good producers rely on "word-of-mouth" for marketing, so it should be easy to find out if they maintain a good reputation in the industry. You should also make sure they are a "USA Cheer Complaint Music Provider". You can check at www.usacheer.org and look for them under the "Preferred Music Providers" list.

5. LICENSING - You can avoid any future headaches and problems by making sure the producer is compliant and works with the appropriate licensing companies and can provide you with the licensing forms you need to take to competition events. Nothing is worse than having paid for music you thought was legal only to find that you will receive point deductions or disqualification due to non-compliant music.

6. SOUND QUALITY - A good producer will properly adjust levels and master the mix so that it will sound great on any sound system (from your phone to a large auditorium).

So, do your homework and make sure you have selected someone who can deliver a cheer music mix that meets your needs and exceeds your expectations. Spending a little time upfront can help avoid problems later or additional expenses that are unnecessary.

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